Nearly 70 percent of that amount will likely be spent in traditional brick-and-mortar stores, where Poles will cough up 6.1 percent more than last Christmas, the study by consulting company Deloitte found.
The survey was carried out in eight European countries.
Patrycja Venulet from Deloitte said that e-commerce was growing more slowly in Poland -- 2.7 percent year on year -- than in the other countries, where the average was 4.8 percent.
Among the biggest reason to buy online, customers listed home deliveries (62 percent), a wide range of products to choose from (58 percent) and the fact that they did not feel they were wasting their time while shopping (58 percent).
Customers said the biggest advantages of traditional stores were that they are able to immediately pick up what they buy (a factor cited by 77 percent), exchange and return policies (76 percent), personal data security (75 percent), and the opportunity to get professional advice from a seller (74 percent).
(pk)
Source: PAP