Iga Świątek is the best Polish tennis player of all time. Lancôme is a world-renowned French luxury perfumes and cosmetics house - and a part of L'Oréal Luxury Products division, which is its parent company.
Never before had neither any athlete nor any Pole been endorsed by the Lancôme brand. However, the luxury cosmetics giant recognized Świątek's power on and off the court, asked her to join the other 'big name' brand ambassadors like Zendaya or Julia Roberts - and Iga accepted. Świątek will support Write Your Future - the brand's global social project addressed to women, aimed to provide support and motivation.
The Polish tennis star wrote on social media that she had long had great fondness for this brand - and that she is proud to join its distinguished ambassadors. Świątek also added she is glad that "together with Lancôme we will develop a CSR program supporting women in the labor market - because it shows that we have common goals and values".
According to Irena Sveide, general director of the L'Oréal Luxe division in Poland, "Iga embodies strength, perseverance and the pursuit of perfection", while Świątek's "attitude and outstanding achievements, as well as the inspiring role of a young leader, deeply resonate with the philosophy of the Lancôme brand, which celebrates women's achievements and beauty in all dimensions".
This is another prestigious marketing contract for the best Polish tennis player. Świątek already promotes brands such as Lego, Porsche and Infosys.
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Source: WirtualneMedia.pl