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Paramount launches hostile USD 74.4b bid for Warner Bros Discovery, challenging Netflix deal

09.12.2025 09:00
Paramount has gone hostile in its pursuit of Warner Bros Discovery, offering a USD 74.4 billion deal that surpasses Netflix’s recent USD 72 billion agreement and urging shareholders to reject the rival bid.
The app logos of Netflix, Warner Brothers, and Paramount are seen on a smartphone display in Berlin, Germany, 09 December 2025. Following Netflixs 82 billion dollar offer, the next major bid for Warner Bros. has arrived: Paramount wants to raise 108 billion dollars for the company. Now, an expensive bidding war between the two giants could ensue.
The app logos of Netflix, Warner Brothers, and Paramount are seen on a smartphone display in Berlin, Germany, 09 December 2025. Following Netflix's 82 billion dollar offer, the next major bid for Warner Bros. has arrived: Paramount wants to raise 108 billion dollars for the company. Now, an expensive bidding war between the two giants could ensue. Photo: EPA/HANNIBAL HANSCHKE

The offer, unveiled Monday, includes USD 30 per share in cash and the acquisition of Warner’s cable assets—a component left out of Netflix’s proposal. Paramount claims its bid is worth USD 18 billion more and criticizes the Netflix deal as relying on “illusory prospective valuation.”

Warner Bros had previously rejected the same offer in favor of Netflix’s cash-and-stock transaction, which values the company at USD 82.7 billion, including debt. That deal, announced Friday, excludes assets like CNN and Discovery and is expected to close within 12 to 18 months.

Paramount Chairman and CEO David Ellison said the proposal would “create a stronger Hollywood” with more content spending and theatrical releases. The company had submitted six proposals over a 12-week period before launching the tender offer, which expires January 8, 2026.

President Donald Trump weighed in Sunday, saying the Netflix deal “could be a problem” due to market share concerns and that he plans to be involved in the federal approval process. Paramount’s ties to Trump have drawn attention—CEO Ellison is the son of Larry Ellison, a top Trump supporter.

In a move signaling its ideological direction, Paramount in October acquired The Free Press and appointed its founder, conservative writer Bari Weiss, as editor-in-chief of CBS News.

Shares of both Warner Bros and Paramount rose 5–6% Monday morning, while Netflix shares edged lower.

(jh)

Source: PAP, CNN, BBC