Part of the Poland: More Than You Expected series, the campaign showcases the country's diversity and range of attractions and opportunities, according to its organisers.
Commissioned by the Polish Tourism Organisation (POT) and the Ministry of Sport and Tourism, the campaign also features former President Lech Wałęsa, veteran pop singer Maryla Rodowicz, supermodel Anja Rubik, actor and producer Nikodem Rozbicki, and composer Radzimir Dębski.
Each of these figures represents a different aspect of contemporary Poland, from history history and culture to music, sports, fashion, cinema and modern art, organisers said.
The campaign targets audiences in Germany, Spain, Italy, Britain and the United States. It features three 30-second videos, along with shorter versions for social media platforms including TikTok, YouTube, Instagram and Facebook.
The effort aims to highlight Poland's natural beauty, modern identity and cultural heritage, organizers said.
"The campaign was developed on a scale never seen before in such ventures ... It presents Poland as a beautiful, safe country that has much more to offer than someone might expect," said Magdalena Krucz, head of the Polish Tourism Organisation.
Eisenberg, an American actor, director and screenwriter with Polish roots, was granted Polish citizenship in March last year at Poland's diplomatic mission to the United Nations in New York in a ceremony attended by then-President Andrzej Duda.
A previous campaign in the Poland: More Than You Expected series featured star cyclist Katarzyna Niewiadoma and NBA basketball player Jeremy Sochan.
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Source: TVP Info, pot.gov.pl, PAP