The study by consulting firm Deloitte found that the average Polish family plans to fork out PLN 1,318 (EUR 295, USD 351) on gifts, food and other expenses this Christmas.
Amid the coronavirus pandemic, almost three-quarters of those polled intend to stay at home and avoid public places in the run-up to Christmas, the survey found, with 67 percent planning to limit the number of visits to traditional stores in favor of online shopping.
The survey also found that Poles expected to spend more on gifts than on food during the festive season, PLN 680 vs. PLN 430 on average.
The Deloitte study showed that online retailers were likely to claim a hefty proportion of the funds Poles were setting aside for Christmas gifts this year, though brick-and-mortar stores remain the most popular shopping channel for most products.
The survey was carried out from October 29 to November 4 on a sample of about 5,000 respondents aged 18 to 65.