London topped the new Brand Finance City Index, based on a global survey of respondents, with New York and Paris close behind in second and third among 100 cities in the ranking, according to brand evaluation consultancy Brand Finance.
With a score of 62.9 out of 100, Warsaw placed 62nd in the global ranking, Brand Finance said.
Konrad Jagodziński, Place Branding Director at Brand Finance, said: “Warsaw is making a mark as a regional business hub and people around the world are recognising the city’s qualities that herald a bright future ahead."
He added: "Efforts to raise the profile of the tourism offering are likely to increase Warsaw’s familiarity, while showcasing the vibrant social life can help level up overall reputation and consideration as a place to work and study among the global public.”
Warsaw's regional peers Prague and Budapest were ranked 49th and 51st respectively, Brand Finance reported.
It said its new index is based on a global survey of close to 15,000 members of the public conducted in April in 20 countries on all continents to measure perceptions of the world’s top 100 city brands.
The survey asked the respondents about the general reputation and their personal consideration of each city as a place to live, work locally, work remotely, study, retire, visit, or invest in, according to Brand Finance.
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Source: brandfinance.com