Beer remains the most popular beverage, consumed at least occasionally by 56% of respondents, followed by wine (37%) and vodka (34%), Brainlab reported. The findings were presented Thursday by the youth initiative Akcja Uczniowska at a conference in the Sejm.
The survey indicates widespread public concern over alcohol advertising. Fifty-four percent of respondents said beer ads distort reality by omitting the negative effects of drinking, while 51% considered television beer advertising excessive.
Many respondents also viewed non-alcoholic beer advertisements as a hidden promotion of alcoholic beer, with 45% saying such ads encourage purchase of the alcoholic version. Only 33% of adults support a full ban on beer advertising, while 32% oppose any ban, and 18% had no opinion.
Akcja Uczniowska criticized the country’s alcohol culture as a crisis. The initiative called for a full ban on alcohol advertising, including ads for non-alcoholic beer of the same brand, higher excise taxes on beer to match other alcoholic beverages, nationwide night-time sales restrictions, and stricter enforcement of bans on sales to minors. The group also advocated for alcohol-free zones in public areas and mandatory health education in schools from September 2026.
Paweł Mrozek of Akcja Uczniowska highlighted the habits of young adults aged 18–24, noting that many abstain or drink infrequently, but beer often serves as an entry point into regular alcohol consumption due to its affordability and heavy promotion. He urged lawmakers to adopt anti-alcohol legislation that crosses party lines.
Two parliamentary draft amendments addressing alcohol regulation are due for debate at the next Sejm session. One, proposed by Left party lawmakers, seeks a total ban on alcohol advertising and promotion, prohibits sales at gas stations and medical facilities, introduces nationwide night-time sales restrictions, and mandates age verification at purchase.
Another, from Polish 2050 lawmakers, would impose an absolute ban on alcohol advertising, expand municipal powers to impose local sales restrictions, and increase licensing fees for alcohol retail.
The survey was conducted by Brainlab from December 12–18, 2025, using an online CAWI method on a representative, quota-based sample of 1,203 adults across Poland.
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Source: PAP