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‘Your place to grow’: Campaign showcases Poland as economic success story

14.03.2026 22:30
A new campaign by BBC Studios highlights Poland's economic success and promotes the country as an attractive destination for international investment.
Photo:
Photo:Julian Horodyski/Polish Radio

The multi-platform campaign, titled “Poland: Your Place to Grow,” was produced in cooperation with Poland’s foreign ministry, according to the Polish Cultural Institute in New York.

The project includes a series of features exploring Poland’s transformation into a European hub for innovation and business development.

The campaign examines the country’s rise as a centre for business innovation, its growing ecosystem for startups and scaleups, and the opportunities it offers companies seeking to expand in Europe.

It portrays Poland as a launchpad where ideas supported by technical expertise, ambition and a collaborative business culture can grow and compete globally.

The campaign also highlights Poland’s digitally advanced economy and its emergence as a hub for innovation-driven companies.

Its creators say global firms are increasingly drawn to the country by a combination of economic strength, skilled talent and strategic location in Europe.

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Source: instytutpolski.pl