Allegro has launched its Slovakian service - allegro.sk - and has plans to enter further European markets. The company said in its statement:
"As we can see from our market research, almost 50% of Slovaks demonstrated aided awareness of the Allegro brand. [Aided or prompted awareness - they recognised the brand when shown it among others.] This is a promising start for our entry into a market where 77% of respondents have already used a similar market place."
The company plans to enter the Hungarian, Slovenian and Croatian markets in the near future:
Sources: bankier.pl, X/notesfrompoland
pt