BALANCE AI and sports
According to a research commissioned by IBM last year, there has been a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption. BALANCE discusses enHancing fans' experience with to IBM's marketing leader for northern, southern and eastern Europe, Katie Axam.
Katie Axam (center) speaking during an IBM event in Warsaw on May 23, 2025.Photo: Radio Poland
BALANCE is presented by Danuta Isler