Some 41 percent of online shoppers use AI agents for grocery purchases, with the technology proving most popular for pet products, food, travel and entertainment.
Shoppers increasingly search not by typing specific product names but by expecting ready-made recommendations from AI tools.
However, trust has its limits, according to Rzeczpospolita.
Consumers remain reluctant to let algorithms complete purchases on their behalf.
In Poland, one of the most advanced AI shopping assistants is offered by Allegro, the country's largest online marketplace.
During its pilot phase, the tool was used by around 600,000 customers.
(ał)
Source: IAR, Rzeczpospolita