This will be the third edition of the project, which is organised by the Foundation for Aid to Poles in the East (FPPNW), a charity affiliated with the Polish foreign ministry.
The Warsaw-based foundation works to support people of Polish ancestry across Central and Eastern Europe and strengthen the country’s image internationally with initiatives including the #KtoTyJesteś campaign.
The campaign, first held in 2018, aims to promote the Polish language and its role in national culture. It also encourages parents to teach Polish to their children and supports bilingualism by showing how speaking two languages fluently can benefit people's economic status, development and identity.
As #KtoTyJesteś returns following a yearlong break due to the pandemic, it is set to focus on Polish communities in countries east of Poland, specifically in Lithuania, Latvia, Ukraine, Moldova, Estonia and Russia, as well as in the Czech Republic, the Foundation for Aid to Poles in the East said.
Most events will happen online, on various portals, social media and the official website, ktotyjestes.pl, the foundation said, although traditional media, both in Poland and the target countries, will also be involved.
The campaign is set to kick off on October 4, when its first ad will be aired on its Facebook fan page. On October 13, a webinar will show children that Polish can be intriguing and fun to learn. Then another ad will follow in mid-November.
Next up will be a series of three webinars for teachers of Polish abroad. These are designed to arm educators with specific knowledge: about how to teach history through engaging stories, how to instill a love of the native language, and how to promote the advantages of bilingualism.
All three webinars, which are scheduled for October 27, November 10 and November 24, will be shown live on the #KtoTyJesteś fan page, available to all viewers and ready to be re-watched afterwards, organisers said.
Meanwhile, Polish schools in countries beyond Poland's eastern border and the southern neighbour Czech Republic are set to compete for the best project to promote the Polish language, culture and history, as well as bilingualism.
The top three entries will be rewarded with funding, the foundation said.
Another competition, for members of Polish media outlets abroad, aims to single out the three best submissions of journalism targeted at Polish parents and children in the post-Soviet countries and the Czech Republic—about the merits of learning Polish and being bilingual.
News and reports of campaign events will be shared on both the Facebook fan page and the ktotyjestes.pl website, along with educational material, the foundation said.
For its 2021 edition, the #KtoTyJesteś campaign will be supported by figures including linguist and YouTuber Kamil Pawlicki and Ryan Socash, a US-born journalist based in Poland, organisers said.
Source: pol.org.pl, ktotyjestes.pl