An overwhelming majority of Poles, 95 percent, trust domestic brands, with 70 percent expressing greater confidence in them than in foreign competitors, according to a new report titled "Made in Poland."
The study suggests that buying Polish is increasingly a deliberate choice rather than a matter of habit.
Three quarters of the respondents said they often choose products made in Poland.
For most consumers, a "Polish brand" is defined primarily by local manufacturing (74 percent) and Polish capital (51 percent), the survey showed.
Trust is built on positive experiences, with consumers citing producers’ honesty (57 percent) and high quality (55 percent) as key factors.
The study also noted a decline in the previously held preference for Western goods, with Polish products now seen as meeting European quality standards.
This "economic patriotism" is particularly pronounced in the home appliance sector, where 60 percent of consumers prefer goods made in Poland.
The "Made in Poland" survey was commissioned by the Amica Group and conducted by research firm SW Research.
(ał)
Source: PAP, Amica Group